Portfolio

Manasquan Bank “Off the Cuff”

We conceptualized and launched a business-casual video series that makes Manasquan Bank more personable, approachable, and engaging on social media. It’s in the same vein as Jerry Seinfeld’s “Comedians in Cars Getting Coffee”, but with important financial insights rather than random comedy. Manasquan Bank CEO Jim Vaccaro happens to be a natural at speaking “Off the Cuff,” just as we envisioned.

The series covers everything from residential and commercial lending to business solutions, economics, and the bank’s 150th anniversary, while introducing additional bank executives as we go. “Off the Cuff” brought Manasquan Bank its top-performing organic social media post of 2023.