The key components of every successful email marketing campaign are:
Email marketing plan – create a content strategy with a list of topics that are relevant to your target market or audience.
Impactful subject lines – triggering headlines attract the readers’ attention and evoke emotions that will make them take action.
Personalization – directly addressing the recipient by name instantly creates a warm connection. This is proven to increase open rate percentage.
Database Segmentation – create segments to identify the common interests of your audience. This way you can send emails that are tailored according to their profiles, ensuring better engagement.
Mobile Optimization – make sure the email looks great on all devices and formats.
Make use of message preview text – this is the text the recipient sees under the subject line. Write eye-catching previews to increase the chance of the recipient opening the email.
Measure results to make data-driven decisions – track metrics for open rate, clicks on links, spam reports, unsubscribes, conversions, etc., to know how well the campaigns are performing.
Test your emails – keep trying out new concepts in your emails. Run A/B tests to see what works for you. Many email marketing services offer various tests and monitoring tools.
Call to action – Your emails should display a call-to-action that will effectively entice the recipient to take. An email without a call-to-action loses the opportunity to generate leads and/or sales.