Vlog – Video blogs, or Vlogs, make it easy to connect with your audience on a more personal, intimate level. Vlogs are easy and cheap to produce and the engagement value is high.
Culture – Culture videos show the “culture” behind a brand. Showing what’s going on in your day-to-day business gives your brand a distinct personality and makes it more human and authentic.
Interview – Inviting influencers in your industry for video interviews is a great way to showcase your brand and share expert knowledge at the same time. It gives your brand more credibility and help you build relationships with more potential partners.
Webinar – Webinars allow you to hold product demos, Q&A sessions or interviews with customers and influencers. These are like free live events that you can offer to your target audience and drive you leads at the same time.
Event – Event videos bring your live events and parties to your viewers anywhere in the world. These videos help increase your brand’s online presence as they can be easily shared again and again.
Presentation – Presentation videos combine the features of an event video and a webinar. They can help increase brand presence.
Tutorial – Viewers value and appreciate actionable insights. Offering free tutorial videos relevant to your brand is a great way to build brand reputation and customer relationship.
Product Review – Product review videos offer your target audience and existing customers extra information about relevant and interesting products. Honest product reviews are helpful and enhance customer experience.
Testimonial – Testimonials are a great way to highlight how great your product or service is. Testimonials of actual customers recorded live in, say, an event you host, are even better.
Animation – Animated videos are great for brands that sell complex services or products, which can be hard to explain. Landing page explainer videos are usually in animation.
Behind the Scenes – Behind-the-scene videos make a company more human and relatable. Viewers love to watch videos they can personally and emotionally relate to.
Live Streaming – Live-stream videos allow you to broadcast live to your target audience whenever they want.