Details in Branding

Branding: Why Every Design Detail Matters

By | Advertising, Branding | No Comments

Your brand impacts every aspect of your relationship with customers. While the essence of branding looks like the old iceberg diagram—the logo, color scheme and other elements you see above the surface are only “the tip of the iceberg”—there’s no denying that most people recognize a brand primarily by its visual representation.

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website maintence

How to Keep Your WordPress Website from Breaking

By | Websites | No Comments

Originally introduced as a personal blogging platform, WordPress has become one of the most popular website content management systems (CMS) in the world, thanks to its flexibility and user-friendliness. Businesses of all types and sizes–from mom-and-pop shops to global corporations–rely on WordPress to power their websites. In fact, WordPress is responsible for more than a quarter of the entire internet, amassing more than 22 billion pageviews per month.

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netwave instagram algorithim

5 Tips to Build a Following on Instagram

By | Advertising, Content Marketing, Social Media | No Comments

Social media–Instagram, in particular–is one of the fastest-evolving tools in digital marketing. In 2016, Instagram sharply steered its algorithm in favor of engagement, meaning posts that receive likes, comments and shares are shown more prominently (which creates a snowball effect of more likes, comments and shares). Previously, posts were shown in chronological order. The shift challenged brands to make their content more relatable, rather than simply consumable. If you want to take that challenge, here’s how to come out ahead.

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