Category

Social Media

Why Your Company Should Focus on LinkedIn

By | Social Media | No Comments

When discussing the use of social media for marketing a business the conversation typically focuses on Facebook and Instagram. But let’s not forget about LinkedIn and its more than 610 million users and record levels of engagement. You could be missing out on a valuable prospecting –as well as recruiting–tool.

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5 Tips to Build a Following on Instagram

By | Advertising, Content Marketing, Social Media | No Comments

Social media–Instagram, in particular–is one of the fastest-evolving tools in digital marketing. In 2016, Instagram sharply steered its algorithm in favor of engagement, meaning posts that receive likes, comments and shares are shown more prominently (which creates a snowball effect of more likes, comments and shares). Previously, posts were shown in chronological order. The shift challenged brands to make their content more relatable, rather than simply consumable. If you want to take that challenge, here’s how to come out ahead.

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Staying on Top of Social

By | Social Media | No Comments

We get it. Using social media can feel like an overwhelming, full-time job. But it is advantageous to stay on top of current social trends and follow conversations. In an article published on Forbes.com, our founder, Dave McIndoe, covers the need to consolidate marketing strategies such as traditional advertising, SEO/SEM, and social media, and social is no longer just “something the kids are doing.”

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