America’s unemployment rate dropped to 3.7 percent in September 2018, according to the Bureau of Labor Statistics. While the lowest jobless rate in nearly 50 years bodes well for candidates and suggests that business is good, it presents challenges for employers.
Every business needs marketing, but not every business is able to staff and retain a full-time marketing team. Some will hire a marketing manager or coordinator, who will then need a team around them. Even large companies that do have their own marketing departments often turn to outsourcing.
Most of us associate the term “branding” with big, consumer-focused companies. While the power of a brand might be most noticeable for the likes of Apple, Toyota, McDonald’s and the rest of the world’s most valuable brands, it isn’t confined to the giants. Every business in every industry has a brand – it’s just a matter of whether yours is alive or dormant.
Sooner or later, most business owners or marketing managers decide they need marketing support. The next question is what form of help? Do I hire freelancers? Bring on someone full-time? Or partner with an agency?
Small businesses are going big on branding, and with good reason. Whether you are a retailer, landscaper, contractor, accountant, financial manager or virtually any other small to mid-size business, branding is the key to a successful marketing strategy.
Branding is one of the most perplexing yet critical marketing concepts to understand. If you ask 10 different marketers, you will likely receive 10 different answers. However, we’d be willing to bet that they would all be along the lines of a brand being much more than a business’ outward appearance.
Branding. Marketing. The two terms have become so indistinct and nebulous that it’s hard to know where to start. In this article, we’ll make meaning of the mush that other marketers might tell you, giving brief but poignant insight into branding, marketing, and the relationship between the two.
Boom! The holiday season is upon us, so before you jump into year-end planning and budgeting, holiday parties and year-end reviews, It’s a great time for a strong marketing push in November and December. After all, you want to go into the New Year with momentum, not a rusty engine.
Internal communications are especially important for community banks because of the high level of service that customers expect and the gap that can occur between corporate and branch offices. Here are three ways to keep your brand messaging and employees in perfect harmony.
It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.