Social media–Instagram, in particular–is one of the fastest-evolving tools in digital marketing. In 2016, Instagram sharply steered its algorithm in favor of engagement, meaning posts that receive likes, comments and shares are shown more prominently (which creates a snowball effect of more likes, comments and shares). Previously, posts were shown in chronological order. The shift challenged brands to make their content more relatable, rather than simply consumable. If you want to take that challenge, here’s how to come out ahead.
Sooner or later, most business owners or marketing managers decide they need marketing support. The next question is what form of help? Do I hire freelancers? Bring on someone full-time? Or partner with an agency?
Point Pleasant radio station, 95.9 The WRAT, gave a report that we always remember when summer is approaching. Their quest to quantify the Jersey Shore’s population growth during the summer months led them to compare the winter and summer wastewater flows – essentially, toilets flushed – as a means of quantifying our region’s summer swell of vacationers and visitors. Some might consider this a “waste” of time, but what they found is worth noting
Digital advertising and traditional advertising differ significantly, but that doesn’t mean they need to be kept in their separate corners. The most impactful advertising strategies incorporate a mix of both, with cohesive messaging and visuals from one medium to the next. Instead of approaching your advertising as digital vs. traditional, think of it as an interplay between the two.
Digital and traditional advertising aren’t always the opposing forces many marketers make them out to be. Yes, there is a general sense of, “Out with the old, in with the new,” but sometimes, the two intertwine – particularly in digital outdoor advertising.
Boom! The holiday season is upon us, so before you jump into year-end planning and budgeting, holiday parties and year-end reviews, It’s a great time for a strong marketing push in November and December. After all, you want to go into the New Year with momentum, not a rusty engine.
Want to drive demand deposit accounts (what bank doesn’t)? Do it digitally. We recently created a digital-only marketing campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28!
Marketing experts estimate our eyes process between 5,000 and 10,000 advertisements every day! Seem high? Print ads are everywhere. Meanwhile, digital ads are learning your lifestyle and following you around the Internet. And don’t forget the hundreds of emails you receive each day, many of them ads or business propositions. Even social media is filled with sponsored posts
A blank canvas is a beautiful thing, but when it’s time to start creating your brand, ad campaign or marketing materials, we don’t necessarily want to go straight from blank canvas to first iteration.