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Advertising

Details in Branding

Branding: Why Every Design Detail Matters

By | Advertising, Branding | No Comments

Your brand impacts every aspect of your relationship with customers. While the essence of branding looks like the old iceberg diagram—the logo, color scheme and other elements you see above the surface are only “the tip of the iceberg”—there’s no denying that most people recognize a brand primarily by its visual representation.

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netwave instagram algorithim

5 Tips to Build a Following on Instagram

By | Advertising, Content Marketing, Social Media | No Comments

Social media–Instagram, in particular–is one of the fastest-evolving tools in digital marketing. In 2016, Instagram sharply steered its algorithm in favor of engagement, meaning posts that receive likes, comments and shares are shown more prominently (which creates a snowball effect of more likes, comments and shares). Previously, posts were shown in chronological order. The shift challenged brands to make their content more relatable, rather than simply consumable. If you want to take that challenge, here’s how to come out ahead.

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shore summer

Make the Most of the Shore Traffic This Summer

By | Advertising, Business, Marketing | No Comments

Point Pleasant radio station, 95.9 The WRAT, gave a report that we always remember when summer is approaching. Their quest to quantify the Jersey Shore’s population growth during the summer months led them to compare the winter and summer wastewater flows – essentially, toilets flushed – as a means of quantifying our region’s summer swell of vacationers and visitors. Some might consider this a “waste” of time, but what they found is worth noting

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