What’s in a Website?

In “ancient times”–circa 1990–there was no such thing as a company website. Today, a website is a prerequisite for any business in any industry, from mom-and-pop restaurants to industrial manufacturers and everything in between.

Your website design is one of the most important investments you will make for your business. Although you may know your industry inside and out, many potential customers will land on your site knowing little about your company and capabilities. Even if you have the greatest sales force in the world, your website helps convert leads into customers. Be sure your web design agency is considering all of the following during your website build.

Branding

A website is the representation of your business that people will see most, which means it should instantly convey your company’s brand identity. If you are not sure of your brand identity, consider branding or rebranding before a new website. Having a strong brand naturally makes for a stronger website – it’s that simple.

Messaging

Many businesses make the mistake of skimping on time and resources put into content development. Yes, the first thing people will notice when they come to your website is the design. But, it’s the message they take away that will determine whether they pick up the phone and call you. Keep in mind the content needs to consider the visitors’ limited knowledge of your company.

Strategy

When we talk about website strategy, we’re essentially referring to user experience. What pages will your website have? What order will they be in? How can you take users from one page to the next, and ultimately to a conversion? These are all things to think about during the early phases of a website project, along with search engine optimization.

Website Design & Development

With all of the above in place, we can get to the part where you start to see your website take shape both visually and functionally. Trust us when we say that it’s worth the wait to hash out branding, messaging and strategy before moving into design and development. It might take a little longer upfront, but the end result is a much more cohesive and impactful site that you can have complete confidence in.

Ongoing Marketing

Treat your website like a living, breathing organism, because that’s exactly what it is. In order to rank highly for relevant searches in your industry, you will want to produce new content regularly through some combination of blog articles, videos, promotions and advertising campaigns.

Virtually everything you do in marketing leads back to your website. That’s why you should hire an experienced and established agency like Netwave Interactive to take you through every step in building the fantastic website you envision for your business, and then help maximize your website’s exposure. See samples of our work here.