What is this Instagram you speak of?
Instagram (for those out of the loop) is a free photo-sharing program and social network that allows users to easily snap a photo from their phone or tablet, apply a filter to make it look snazzy, and then share it with other Instagram users and through other popular social networks.
But how exactly can Instagram be effective for my business, you ask?
Consider this, Instagram currently boasts upwards of 80 million users. The app, mainly accessed by mobile devices, has more active daily visitors on mobile than Twitter’s mobile app does right now, according to a commScore report.
They say pictures are worth a thousand words. Now they could be worth a thousand likes, and even new business. Instagram provides a new social avenue for you to connect with your audience in a creative and fun way. Not to name drop, but some big brands already taking advantage of this new medium include Red Bull, Playboy, Puma, Starbucks, and Sharpie.
Here are just a few ways you can use Instagram for your business:
Tell Your Story:
You can use Instagram photos to tell your brand story in a unique way. Your history, office, employees, and special events can all be shared through creative pictures that add a touch of personality to your brand.
Feature Your Products:
You can share your featured, new, and upcoming products in a creative light. Adding an element of fun can make your products seem much more inviting.
Find and connect with people already using your products or services. Also interact with potential customers with similar interests.
Give your customers something to talk about by sharing your events with the help of interesting visuals, which they can share with their friends.
The key to success with Instagram is your creativity. Always experiment and try new things.