With the use of video changing the way people consume content and make purchasing decisions online, it’s essential for businesses and content marketers to take advantage of social video.
Social video is a great tool for content marketers and businesses because it can be easily integrated into a current social media strategy. Not only that, but it will also increase online engagement and build more relationships with customers.
Why should content marketers use video?
Believe it or not, by 2017, video traffic will be 67 percent of all consumer traffic. Because of this, it’s essential for content marketers to use video to reach their targeted audience.
Businesses that use video in their social media strategies will stand out from their competition. By producing a variety of video content, businesses will boost engagement and drive more traffic to their websites.
How can content marketers use video for social media?
YouTube, Vimeo, and Vine are just a few of the platforms available for creating engaging video content online. Content marketers and businesses can use video to produce product tutorials, record and publish customer interviews, and create interactive promotions and product launches.
For example, businesses can take advantage of popular platforms such as YouTube to build their brand. Create a YouTube channel that contains video content that tells the story of your business and product. By sharing this content, you’ll be able to reach more of your target audience and create an online community for your business.
Video is changing the way businesses promote their brand online through social media. If you’re wondering how you can use video for your brand, check out the infographic below:
About our Guest Author: Ivan Serrano is a social media, global business and technology journalist hailing from San Jose, California. He’s a huge football and hockey fan, and loves to practice his photography. Ivan shared this blog post and infographic with Netwave.