Pushing the Brand Reset Button

Consistency in brand and sales materials can erode over the years as a business operates. The Curchin Group, a Red Bank, N.J. accounting firm with a 60-year history, knew their printed materials were outdated and their websites did not match. They asked Netwave Interactive to refresh their brand and update their marketing communications materials.

To strengthen and refresh Curchin’s brand presence, Netwave evaluated all existing materials and discussed how they were being used in relation to the trend toward digital communications. We spoke with each practice manager to determine market nuances and shape marketing strategies.

The firm has a strong desire to stand out from other accounting firms, so we recommended a trifecta business card. We modernized fonts and recommended more vibrant variations of their key colors. We also updated the design of their main website (and cleaned up the code). Tax folders, pocket folders and report covers were redesigned, and we developed coordinated sales sheets on new services. Additionally, we condensed their extensive list of services into a succinct corporate brochure that has become an excellent cross-selling tool.

The Curchin Group’s sister company, Curchin 1031 Exchange, we recommended a fully fresh start. We built a new website and brochure, following the same corporate brand style for consistency. Across the board, Curchin now projects a modernized image, backed by an impressive six decades of experience!

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