Do More of What You Love

Advertising is about finding a way to the hearts of customers and connecting with them in their daily lives. Instead of simply selling a given product or telling a given service, we seek to give meaning and convey impact. For a highly visible, consumer-centered institution like Manasquan Bank, our focus on branding and messaging makes all the difference in the world.

When you think of a feature like mobile banking, convenience immediately comes to mind as the main benefit. But what does convenience really mean in the big picture? This question led us to a mobile banking campaign that lent itself to endless inspiration. We captured coastal New Jersey locals living their respective passions, because after all, “There’s more to life than checking your bank balance.” From print ads to online banners, social media posts to television commercials, Netwave and Manasquan Bank drove home a message that we can all live by: “Do More of What You Love.”

Special thanks to those who made the TV spots possible: local artist and owner of Art 629 in Asbury Park Patrick Schiavino; professional violinist Raphael Klayman; the Algonquin Arts Theatre; and running enthusiast Cara Constantino.

Watch all three commercials below.