Making a Splash for The New Kid on the Block

Setting up a new location is a big moment for any business. Months of planning go into the location scouting, selection, staffing, and the myriad other considerations necessary before actually starting to help customers.

For long-time client Spencer Savings Bank, their newest branch opening marked a novel opportunity. As the twentieth branch for the Northern New Jersey regional bank, this newest location was the first to be centrally situated within a multitude of business parks. While at the same time being the first location in this particular county, our client was faced with the unique challenge of generating awareness, amongst the business partners and employees of the neighboring office buildings.
The executive team at Spencer Savings Bank looked to Netwave Interactive to craft and execute a winning marketing strategy for this situation. The challenge centered on combatting obscurity, and building awareness right from the beginning.

We attacked this challenge head-on, combining three powerful services:

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Marketing Consulting

The strategy for attracting the target markets.

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Creative Services

For the design and printing of a promotional coupon booklet.

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Event Planning

Organizing vendors, logistics, and event-day operations.

The result

“Netwave Interactive rose to the challenge with the execution of a successful “Food Truck” lunch event. With creative coupon booklets announcing the event, we attracted more than 300 visitors to our new branch during this three-hour event. The concept was trendy, helped us to gain visibility in the new market and was a huge success, while also helping us to control our costs. Kudos to Netwave Interactive!”
– Janel Bazih, Vice President of Marketing, Spencer Savings Bank

In one month’s time, we led the effort from concept to execution. To learn more about how we can help your organization achieve similar results, just ask!