There’s been a lot of talk lately about having a “mobile-friendly” or “responsive designed” website. Customers want it. Companies need it. But there still seems to be some confusion as to why it’s so important.
It’s time to set the record straight.
Not Being Friendly Will Cost You Customers
There’s no disputing the age-old adage about service with a smile. It’s important to put your best face forward when dealing with customers. But now that phrase applies to your website design.
Google has changed their search algorithm once again. This time, however, the focus has been placed on search performed on a mobile device.
Henceforth, the search algorithm will give preference to mobile-friendly websites. For the first time in SEO’s history, those websites that aren’t mobile-friendly will get penalized.
A “mobile-friendly” website is one that:
- Adjusts to fit the device it’s being viewed on.
- Shows large text when being viewed on mobile devices.
- Functions properly and has easy-to-click links on mobile.
If your website can’t do these things, it’s going to start losing ground in the search engine results.
Putting your online presence’s best face forward means having a website that can adjust to whatever device it’s being viewed on. Ranking better in the search engine results of potential buyers is going to depend on it.
Why All the Change?
Do you use the Internet while away from home or your desktop Mac or PC? It has become the new norm, especially in younger generations’ search habits.
Online search by mobile device was forecasted years ago to one day overtake that of online search by desktop. Now, about 60 percent of all online traffic comes from mobile searches. And that number is still growing.
So in their never-ending quest to deliver the most accurate search results, Google has refined its algorithm to account for this new mobile-heavy trend. The websites who acknowledge this new norm through their website design and development will now get preference. Those that do not will be punished.
Punished? How Exactly?
Consider this: you are a pizzeria. There are 9 other pizzerias in the area. Each pizzeria, including yours, has a website—but only yours has a responsive, user-friendly website design. When hungry customers are searching for pizza in your area, using their smartphone (since they’re out and about) your website is most likely to come up as the first result. The other 9 will become buried in other mobile-friendly search results, to the point where they may not even show up at all. Multiply this occurrence over time, and a business could lose most of, if not all it’s traffic from those finding their business through online search. And we all know about the high fail rate of businesses nowadays.
Ranking high in the search results has always been important. However, it’s now exponentially more important with mobile search when you factor in how fewer results are shown per each individual search. With the volume of searches on mobile device, your business can’t afford to lose out on this significant chunk of market share.
The returns from organic search results will be greater for those companies who can get their websites to be mobile-friendly.
Getting to Mobile-friendly
Making your site mobile-friendly requires some fine-tuning from an experienced website development team. In many cases, a website would be best served by transferring over to a content management system like WordPress.
(Read our post: WordPress 101: Everything You Need to Know to Get Started here.)
Being able to succeed in your digital marketing has always centered on being able to roll with the newest design and development demands. Those who respect and respond to this curve will reap the benefits. Those who refuse to change and react will be forced to suffer the consequences.
Netwave Web Design in NJ
Our team members are no strangers to helping clients embrace new transitions. We’re ready to help your organization take advantage of this new marketing trend and leapfrog over your competitors who can’t or won’t.
Speak with an account manager today to learn more.