consulting strategy

It’s simple: successful marketing requires a strong strategy. Without it, even the most resourceful marketing plans are doomed from the start. Using a Netwve Interactive marketing consultant, we can help you develop the appropriate plan, recommended budget & suggested time-frame necessary for reaching all of your marketing goals.

Your business will benefit from the expertise of a dedicated account manager, here to help you master your marketing. Their job is to enable you with effective advertising tools, an efficient marketing plan, and an effortless way to achieve advertising wonders. At Netwave Interactive, we’ll captain your campaign to greatness.

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How to choose an SEO Consultant or Agency?

Choose an SEO Consultant or Agency you can absolutely trust. SEO is a long-term commitment so you need someone with an established track record and a strong client base. Your SEO Consultant or Agency must always have your business goals and interests in mind. They should be someone you can get along with really well as you will entrust to them vital data about your business such as access to your website, Google analytics, search console, among other valuable information. Your SEO Consultant or Agency will consistency be working with you to show results of current efforts as well as recommend new opportunities or strategies for improved search engine result placement.

How to hire a digital marketing consultant?

When scouting to hire your digital marketing consultant, ask questions. How much do they know about your industry? What is their biggest accomplishment so far? How about their biggest failure? What makes them unique from their competition? How can they help you achieve your goals? Their answers will tell you if they are being truthful and transparent about their work. Be wary of those who claim they can instantly get you on page 1 of Google search results.

You should also check out their portfolio and/or case studies. Client recommendations, testimonials, or feedback will help you discern the quality of their service.

Request for a proposal or scope of work agreement in writing. You should have a clear understanding of how they will bill you for their services.

Ask for a meeting. You business goals and objects should fall in line your digital marketing consultants strategy. SEO is an ongoing service that requires strategy development, analysis, and modification. Trust is the key to your successful relationship.

What is an SEO digital consultancy?

An SEO digital consultancy provides strategies and best practices to help increase page rankings by working on the search engine optimization (SEO) of their clients’ websites. The primary goal is to increase the number of website visitors.

Is there a guide for best SEO practices?

We have organized a blog post which explains what SEO is, how to be successful, and why SEO is not for every business.

To find out more about Search Engine Optimization for Business Owners click here.

How do social media consultants help small businesses?

Social media consultants help small businesses develop realistic and persistent strategies to increase following and audience engagement on their social media channels that will ultimately translate into lead generation and sales conversion.

A social media consultant focuses on the overall management of your social media accounts – from monitoring, research, planning, coordination, content creation to analytics and engagement.

Hiring a social media consultant can help you save time and allows you to focus on other aspects of your small business like product development and service enhancement.

What is the role of a marketing consultant?

A marketing consultant provides guidance for individual marketing projects. Often, companies will hire a marketing consultant to address specific projects depending on that person’s’ previous experience. Once the project is complete or the strategy is defined, the consultant moves on to another project with a different company who needs his/her skill-set.

How to hire a digital marketing consultant?

When scouting to hire your digital marketing consultant, ask questions. How much do they know about your industry? What is their biggest accomplishment so far? How about their biggest failure? What makes them unique from their competition? How can they help you achieve your goals? Their answers will tell you if they are being truthful and transparent about their work. Be wary of those who claim they can instantly get you on page 1 of Google search results.

You should also check out their portfolio and/or case studies. Client recommendations, testimonials, or feedback will help you discern the quality of their service.

Request for a proposal or scope of work agreement in writing. You should have a clear understanding of how they will bill you for their services.

Ask for a meeting. You should get along well with your digital marketing consultant as you will work with them on a regular basis for continued improvements. Search Engine Optimization is an ongoing service that does not show immediate results.

What is a Marketing Consultant?

A marketing consultant guides companies in addressing specific marketing campaigns or projects with the goal of creating or increasing brand awareness. They formulate strategies that help improve lead generation and sales conversions. These include pricing, product launches, promotions, and customer surveys.

What does a brand strategy consultant do?

A brand strategy consulting is an outside contact that interviews a company to find out their goals and defines their target market. The brand strategy consultant then guides the company to ensure their brand message is speaking to the correct audience.

What services do marketing consultants offer?

Marketing consultants offer strategies and execution behind brand and organization development, promotions, advertising and marketing plans, personnel training, and strategic counselling.

How do marketing consultants charge?

Marketing Consultants generally charge either one time consulting fee if it is project based or they can charge hourly. Each consultant is different, however depending on the project depends on how the fee should be in place.

What is a marketing strategy? What does it consist of?

A marketing strategy is the overall plan of a business to reach out to its target audience and turn them into loyal customers.

A marketing strategy comes from a company’s value proposition. Value proposition is the summation of a company’s competitive edge over its competition.

A marketing strategy consists of the value proposition, key marketing messages, target consumer data, and other significant elements.

What are the strategies for successful digital marketing?

Map out your plan and create a realistic framework based on a set of key performance indicators (KPIs) relevant to your goals.

Figure out which KPIs are to be measured; always focus on user experience data.

Build an effective and highly-engaging funnel – outreach (e.g., landing page, Facebook ads, content marketing, infographics), conversion (e.g., case studies, social media, quizzes), closing (e.g., reviews, email series, questionnaires), and retention (e.g., contests, surveys, white papers, exclusive offers); build relationships with your target audience.

Get creative with your content but remain authentic with your brand; understand user experience for effective outreach and engagement with your target audience.

Leave room for flexibility when you plan and delegate tasks; monitor and check your progress to identify areas that need improvement.

What are the qualities to look for in a marketing consultant?

Skills and experience – A good marketing consultant is tech-savvy, knowledgeable in business-growth and inbound marketing, proficient in verbal and written communication skills, and has a successful marketing portfolio.

Culture compatibility – Choose a marketing consultant who can fit well into your company culture. They should be passionate about your mission and vision as well as your core values.

Professional development – A good marketing consultant never stops learning and honing their skills. Check out their portfolio for certifications and ask questions to see if they are updated with the latest marketing trends and knowhow.

Extensive network and credibility – Having a notable list of contacts within their network and impressive references mean they have an extensive background and can easily tap into industry-specific experts and influencers, and help boost publicity for your brand.

What are consultancy services?

Consultancy services provide professional and expert advice to a business or individual for a fee. The main purpose of hiring consultancy services is to gain access to industry specialists and niche-specific experts. Consultancy services offer proven methods and strategies, as well as the latest information and technologies relevant to their client’s product or service.