Repetition is an advertising technique that helps keep a brand on the customer’s mind. Industry experts agree that a potential customer must be exposed to an advertising campaign at least nine times before they become aware and start to have an opinion about a product or service.
Claims is another advertising technique that aims to grab a potential customer’s attention. Some examples of claims are those that state facts or hyping them up a bit such as “organically grown”, “lowest price in the market”, and “high in calcium”. False claims are a no-no and could lead to legal impediments.
Association is also a form of advertising technique that encourage emotional response in potential customers. A couple of examples are getting a famous person to endorse a product or using a catchy jingle in an advertising campaign.
Bandwagon is the term used for the advertising technique that aims to convince the customer to buy a product or use a service because others are already using it and that they should join the crowd. An example of this is “America loves…”, which is often used to highlight patriotism with a product.
Promotions is what you call the advertising technique that aims to build customer relationship through offers and rewards. Some examples are limited-time free offers, sweepstakes, coupons, gifts that come with purchases, and games with prizes.