Most of us associate the term “branding” with big, consumer-focused companies. While the power of a brand might be most noticeable for the likes of Apple, Toyota, McDonald’s and the rest of the world’s most valuable brands, it isn’t confined to the giants. Every business in every industry has a brand – it’s just a matter of whether yours is alive or dormant.
Sooner or later, most business owners or marketing managers decide they need marketing support. The next question is what form of help? Do I hire freelancers? Bring on someone full-time? Or partner with an agency?
Point Pleasant radio station, 95.9 The WRAT, gave a report that we always remember when summer is approaching. Their quest to quantify the Jersey Shore’s population growth during the summer months led them to compare the winter and summer wastewater flows – essentially, toilets flushed – as a means of quantifying our region’s summer swell of vacationers and visitors. Some might consider this a “waste” of time, but what they found is worth noting
Digital advertising and traditional advertising differ significantly, but that doesn’t mean they need to be kept in their separate corners. The most impactful advertising strategies incorporate a mix of both, with cohesive messaging and visuals from one medium to the next. Instead of approaching your advertising as digital vs. traditional, think of it as an interplay between the two.
Digital and traditional advertising aren’t always the opposing forces many marketers make them out to be. Yes, there is a general sense of, “Out with the old, in with the new,” but sometimes, the two intertwine – particularly in digital outdoor advertising.
We get it. Using social media can feel like an overwhelming, full-time job. But it is advantageous to stay on top of current social trends and follow conversations. In an article published on Forbes.com, our founder, Dave McIndoe, covers the need to consolidate marketing strategies such as traditional advertising, SEO/SEM, and social media, and social is no longer just “something the kids are doing.”
Small businesses are going big on branding, and with good reason. Whether you are a retailer, landscaper, contractor, accountant, financial manager or virtually any other small to mid-size business, branding is the key to a successful marketing strategy.
Branding is one of the most perplexing yet critical marketing concepts to understand. If you ask 10 different marketers, you will likely receive 10 different answers. However, we’d be willing to bet that they would all be along the lines of a brand being much more than a business’ outward appearance.