shore summer

Make the Most of the Shore Traffic This Summer

By | Advertising, Business, Marketing | No Comments

Point Pleasant radio station, 95.9 The WRAT, gave a report that we always remember when summer is approaching. Their quest to quantify the Jersey Shore’s population growth during the summer months led them to compare the winter and summer wastewater flows – essentially, toilets flushed – as a means of quantifying our region’s summer swell of vacationers and visitors. Some might consider this a “waste” of time, but what they found is worth noting

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advertising

Digital Advertising vs. Traditional Advertising: How They Evolved & How They Go Together

By | Advertising, Content Marketing, Marketing | No Comments

Digital advertising and traditional advertising differ significantly, but that doesn’t mean they need to be kept in their separate corners. The most impactful advertising strategies incorporate a mix of both, with cohesive messaging and visuals from one medium to the next. Instead of approaching your advertising as digital vs. traditional, think of it as an interplay between the two.

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social media FB

Staying on Top of Social

By | Social Media | No Comments

We get it. Using social media can feel like an overwhelming, full-time job. But it is advantageous to stay on top of current social trends and follow conversations. In an article published on Forbes.com, our founder, Dave McIndoe, covers the need to consolidate marketing strategies such as traditional advertising, SEO/SEM, and social media, and social is no longer just “something the kids are doing.”

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BrandingWhereStartWhereGo

Branding: Where to Start and Where to Go

By | Branding | No Comments

Branding is one of the most perplexing yet critical marketing concepts to understand. If you ask 10 different marketers, you will likely receive 10 different answers. However, we’d be willing to bet that they would all be along the lines of a brand being much more than a business’ outward appearance.

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