Digital Advertising vs. Traditional Advertising: How They Evolved & How They Go Together

By | Advertising, Content Marketing, Marketing | No Comments

Digital advertising and traditional advertising differ significantly, but that doesn’t mean they need to be kept in their separate corners. The most impactful advertising strategies incorporate a mix of both, with cohesive messaging and visuals from one medium to the next. Instead of approaching your advertising as digital vs. traditional, think of it as an interplay between the two.

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Staying on Top of Social

By | Social Media | No Comments

We get it. Using social media can feel like an overwhelming, full-time job. But it is advantageous to stay on top of current social trends and follow conversations. In an article published on Forbes.com, our founder, Dave McIndoe, covers the need to consolidate marketing strategies such as traditional advertising, SEO/SEM, and social media, and social is no longer just “something the kids are doing.”

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Branding: Where to Start and Where to Go

By | Branding | No Comments

Branding is one of the most perplexing yet critical marketing concepts to understand. If you ask 10 different marketers, you will likely receive 10 different answers. However, we’d be willing to bet that they would all be along the lines of a brand being much more than a business’ outward appearance.

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