Branding. Marketing. The two terms have become so indistinct and nebulous that it’s hard to know where to start. In this article, we’ll make meaning of the mush that other marketers might tell you, giving brief but poignant insight into branding, marketing, and the relationship between the two.
Boom! The holiday season is upon us, so before you jump into year-end planning and budgeting, holiday parties and year-end reviews, It’s a great time for a strong marketing push in November and December. After all, you want to go into the New Year with momentum, not a rusty engine.
Internal communications are especially important for community banks because of the high level of service that customers expect and the gap that can occur between corporate and branch offices. Here are three ways to keep your brand messaging and employees in perfect harmony.
It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.
Our agency president, Dave McIndoe has been accepted into the Forbes Agency Council. This is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
Want to drive demand deposit accounts (what bank doesn’t)? Do it digitally. We recently created a digital-only marketing campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28!