Whether you’re building a new website or redesigning an existing one, you’re about to embark on a significant undertaking.
Your brand impacts every aspect of your relationship with customers. While the essence of branding looks like the old iceberg diagram—the logo, color scheme and other elements you see above the surface are only “the tip of the iceberg”—there’s no denying that most people recognize a brand primarily by its visual representation.
Busy executives and marketing managers simply don’t have enough hours and hands to attend to branding, blogging, social media management, sales and so on. What’s ironic, however, is that the same tasks that seem to take time can actually save time when implemented with the right tools and processes.
America’s unemployment rate dropped to 3.7 percent in September 2018, according to the Bureau of Labor Statistics. While the lowest jobless rate in nearly 50 years bodes well for candidates and suggests that business is good, it presents challenges for employers.
Every business needs marketing, but not every business is able to staff and retain a full-time marketing team. Some will hire a marketing manager or coordinator, who will then need a team around them. Even large companies that do have their own marketing departments often turn to outsourcing.
You’ve seen the ads encouraging you to “build your own website in minutes.” Maybe you even know someone who can design this type of site for you, as a favor or on the cheap. It’s tempting, I know.
If you are considering a new website for your business, choose carefully. Your website is the centerpiece of your sales and marketing efforts. Even if you don’t visit your website often, you can bet prospects, recent acquaintances and members of your network certainly do.