Branding: Where to Start and Where to Go

By | Branding | No Comments

Branding is one of the most perplexing yet critical marketing concepts to understand. If you ask 10 different marketers, you will likely receive 10 different answers. However, we’d be willing to bet that they would all be along the lines of a brand being much more than a business’ outward appearance.

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The key to your next marketing campaign…

By | Branding, Content Marketing, Marketing | No Comments

It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.

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Do this, not that, for better SEO

By | SEO | No Comments

Search engine optimization (SEO) doesn’t have to be overwhelming or confusing. We like to keep from going into the weeds and focus on developing simple, straightforward SEO strategies that help our clients capture more web traffic.

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