It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.
How did we do it? With a combination of tactics, including:
- Local banner ads
- Pay-per-click advertising
- Pre-roll video
- Print advertising
- Outdoor advertising
- Direct mail
The takeaway here is that going strictly digital or staying solely print inhibits the reach and success of a campaign. You want your message to be seen across various channels, which is why working with a full-service agency like Netwave is advantageous.
I’m not trying to sell you on services you don’t need. We have a fantastic track record with financial institutions like yours, and take great pride in helping our clients meet their marketing goals.
Is there a time when you’re available for a 20-minute chat? Please let me know and I’ll make my schedule work with yours. Or, you can call me any time at 973-224-3155.