The key to your next marketing campaign…

By September 18, 2017Branding, Content Marketing, Marketing

It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.

How did we do it? With a combination of tactics, including:

  • Local banner ads
  • Pay-per-click advertising
  • Pre-roll video
  • Print advertising
  • Outdoor advertising
  • Direct mail

The takeaway here is that going strictly digital or staying solely print inhibits the reach and success of a campaign. You want your message to be seen across various channels, which is why working with a full-service agency like Netwave is advantageous.

I’m not trying to sell you on services you don’t need. We have a fantastic track record with financial institutions like yours, and take great pride in helping our clients meet their marketing goals.

Is there a time when you’re available for a 20-minute chat? Please let me know and I’ll make my schedule work with yours. Or, you can call me any time at 973-224-3155.

Leave a Reply