Search engine optimization (SEO) is one of the most powerful tactics banks can use to compete with the big dogs – but it’s not easy. To succeed with SEO, you need to do a lot of things correctly, such as:
Give every branch office its own web page. This allows you to fully optimize a page for each town or city where you have a footprint.
Keep your company blog updated. You might think blogging is boring, but it’s the fuel that lets Google know your website is alive and well.
Write articles around frequently asked questions. Your blog is much more than a place to post promotions. Use it to educate customers, and look to your FAQ page to shed light on the key phrases they are typing into Google.
Make it easy to reach the right person. Links and phone numbers signify to search engines that you are legitimate and accessible.
Keep all rate pages up to date. Every time you make an update, Google will “crawl” the page and re-index it, enhancing your credibility over the long haul.
These are just a few of the ways we help drive our bank clients’ search rankings. For more insight, feel free to give me a call directly at 973-224-3155. Coffee or lunch on me if you’d like to meet!