How to Be an Eye-Catching Brand

By July 11, 2017Advertising, Branding, Marketing

Marketing experts estimate our eyes process between 5,000 and 10,000 advertisements every day! Seem high? Print ads are everywhere. Meanwhile, digital ads are learning your lifestyle and following you around the Internet. And don’t forget the hundreds of emails you receive each day, many of them ads or business propositions. Even social media is filled with sponsored posts.

In a visually exhausting world, how will your business be seen and remembered? Here are a few tips for creating eye-catching graphics:

Accumulate Inspiration

Inspired brands come from inspired people. While a blank canvas can be a beautiful thing, most of us need some point of reference to bring an advertising or marketing idea into focus. At Netwave Interactive, we create a mood board to gather and organize inspiration before beginning a design project. Learn more about mood boards and see a few examples here.

Think Conceptually

In advertising, design is equal parts artistic and strategic. You want to create something that not only looks good, but also conveys a clear, actionable message. One of the benefits in working with a full-service marketing agency like Netwave is that you have access to a complete creative team including designers, photographers, copywriters, developers, marketing strategists, production managers, senior personnel and additional support, all under one roof. The result is highly conceptual work that grabs attention and makes a statement.

Be Consistent

Advertising is an extension of branding, which is all about creating a cohesive identity across all mediums and touch points. Every campaign has its own concept, but all of your advertising should have a look and feel that is unique to your business. Particularly in print and outdoor advertising, you want people to become so familiar with your brand that they recognize a new ad is yours the moment they see it.

Invest in Professional Design

Lastly and most importantly, make the extra investment so your ad is that one in 5,000 consumers remember! Leave design to a print house or media outlet and your ad is sure to fade into the maelstrom of mass media. There is no substitute for the finely-tuned imagery you get from developing a long-term relationship with a marketing agency. Your marketing dollars are better spent as a whole when you budget for professional graphic design.

Are you looking to take your brand to the next level visually? Check out our advertising and creative design work here. If you like what you see, contact us for tailored recommendations over a casual coffee or lunch near your office or ours.