Want to drive demand deposit accounts (what bank doesn’t)? Do it digitally. We recently created a digital-only marketing campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28!
Marketing experts estimate our eyes process between 5,000 and 10,000 advertisements every day! Seem high? Print ads are everywhere. Meanwhile, digital ads are learning your lifestyle and following you around the Internet. And don’t forget the hundreds of emails you receive each day, many of them ads or business propositions. Even social media is filled with sponsored posts
Marketing and entertainment are pretty much intertwined these days. Sponsorships, advertisements and product placements aside, it turns out that the journey of creating an unforgettable marketing campaign is actually similar to that of becoming a once-in-a-generation actor.
Ask 20 people their definition of branding and you’ll get 20 different answers. Regardless, most will agree that branding is one of the most pivotal investments a business can make. When you have a strong brand, it converts to sales and customer loyalty.