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Marketing

Make the Most of the Shore Traffic This Summer

By | Advertising, Business, Marketing | No Comments

Point Pleasant radio station, 95.9 The WRAT, gave a report that we always remember when summer is approaching. Their quest to quantify the Jersey Shore’s population growth during the summer months led them to compare the winter and summer wastewater flows – essentially, toilets flushed – as a means of quantifying our region’s summer swell of vacationers and visitors. Some might consider this a “waste” of time, but what they found is worth noting

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Digital Advertising vs. Traditional Advertising: How They Evolved & How They Go Together

By | Advertising, Content Marketing, Marketing | No Comments

Digital advertising and traditional advertising differ significantly, but that doesn’t mean they need to be kept in their separate corners. The most impactful advertising strategies incorporate a mix of both, with cohesive messaging and visuals from one medium to the next. Instead of approaching your advertising as digital vs. traditional, think of it as an interplay between the two.

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The key to your next marketing campaign…

By | Branding, Content Marketing, Marketing | No Comments

It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.

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Digital Drives DDAS

Digital Drives DDAS

By | Advertising, Marketing | No Comments

Want to drive demand deposit accounts (what bank doesn’t)? Do it digitally. We recently created a digital-only marketing campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28!

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How to Be an Eye-Catching Brand

By | Advertising, Branding, Marketing | No Comments

Marketing experts estimate our eyes process between 5,000 and 10,000 advertisements every day! Seem high? Print ads are everywhere. Meanwhile, digital ads are learning your lifestyle and following you around the Internet. And don’t forget the hundreds of emails you receive each day, many of them ads or business propositions. Even social media is filled with sponsored posts

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