Boom! The holiday season is upon us, so before you jump into year-end planning and budgeting, holiday parties and year-end reviews, It’s a great time for a strong marketing push in November and December. After all, you want to go into the New Year with momentum, not a rusty engine.
It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.
Competition is fierce in professional services. Between the volume of small to mid-sized firms in any given service area and the ad spending power of “big-box” companies, how can your firm distinguish itself?
You have to love the email blast. Hit “send,” and reach your entire database of past, current and prospective customers, instantly. But what happens when you click that button too soon, before you catch that embarrassing typo or incorrect event date?