Category

Content Marketing

Digital Advertising vs. Traditional Advertising: How They Evolved & How They Go Together

By | Advertising, Content Marketing, Marketing | No Comments

Digital advertising and traditional advertising differ significantly, but that doesn’t mean they need to be kept in their separate corners. The most impactful advertising strategies incorporate a mix of both, with cohesive messaging and visuals from one medium to the next. Instead of approaching your advertising as digital vs. traditional, think of it as an interplay between the two.

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The key to your next marketing campaign…

By | Branding, Content Marketing, Marketing | No Comments

It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.

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