A blank canvas is a beautiful thing, but when it’s time to start creating your brand, ad campaign or marketing materials, we don’t necessarily want to go straight from blank canvas to first iteration.
When we decided to attend the 2017 New York City Small Business Expo, decided we would to go all in and make it truly worth our investment. With thousands of people attending and hundreds exhibiting, how would we stand out?
Marketing and entertainment are pretty much intertwined these days. Sponsorships, advertisements and product placements aside, it turns out that the journey of creating an unforgettable marketing campaign is actually similar to that of becoming a once-in-a-generation actor.
Ask 20 people their definition of branding and you’ll get 20 different answers. Regardless, most will agree that branding is one of the most pivotal investments a business can make. When you have a strong brand, it converts to sales and customer loyalty.