Category

Branding

Details in Branding

Branding: Why Every Design Detail Matters

By | Advertising, Branding | No Comments

Your brand impacts every aspect of your relationship with customers. While the essence of branding looks like the old iceberg diagram—the logo, color scheme and other elements you see above the surface are only “the tip of the iceberg”—there’s no denying that most people recognize a brand primarily by its visual representation.

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company culture

No Business Is Too Boring For Branding

By | Branding | No Comments

Most of us associate the term “branding” with big, consumer-focused companies. While the power of a brand might be most noticeable for the likes of Apple, Toyota, McDonald’s and the rest of the world’s most valuable brands, it isn’t confined to the giants. Every business in every industry has a brand – it’s just a matter of whether yours is alive or dormant.

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BrandingWhereStartWhereGo

Branding: Where to Start and Where to Go

By | Branding | No Comments

Branding is one of the most perplexing yet critical marketing concepts to understand. If you ask 10 different marketers, you will likely receive 10 different answers. However, we’d be willing to bet that they would all be along the lines of a brand being much more than a business’ outward appearance.

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