Marketing and entertainment are pretty much intertwined these days. Sponsorships, advertisements and product placements aside, it turns out that the journey of creating an unforgettable marketing campaign is actually similar to that of becoming a once-in-a-generation actor.
Ask 20 people their definition of branding and you’ll get 20 different answers. Regardless, most will agree that branding is one of the most pivotal investments a business can make. When you have a strong brand, it converts to sales and customer loyalty.