Small businesses are going big on branding, and with good reason. Whether you are a retailer, landscaper, contractor, accountant, financial manager or virtually any other small to mid-size business, branding is the key to a successful marketing strategy.
Branding is one of the most perplexing yet critical marketing concepts to understand. If you ask 10 different marketers, you will likely receive 10 different answers. However, we’d be willing to bet that they would all be along the lines of a brand being much more than a business’ outward appearance.
Branding. Marketing. The two terms have become so indistinct and nebulous that it’s hard to know where to start. In this article, we’ll make meaning of the mush that other marketers might tell you, giving brief but poignant insight into branding, marketing, and the relationship between the two.
Boom! The holiday season is upon us, so before you jump into year-end planning and budgeting, holiday parties and year-end reviews, It’s a great time for a strong marketing push in November and December. After all, you want to go into the New Year with momentum, not a rusty engine.
Internal communications are especially important for community banks because of the high level of service that customers expect and the gap that can occur between corporate and branch offices. Here are three ways to keep your brand messaging and employees in perfect harmony.
It’s easy to get hooked on one specific marketing channel, but that’s no way to get results. We recently developed a campaign for one of our regional bank clients that netted 140 new non-interest-bearing checking accounts in just one month. The average customer acquisition cost was only $28, and the campaign helped boost overall account openings by 50% across a wide demographic.
Marketing experts estimate our eyes process between 5,000 and 10,000 advertisements every day! Seem high? Print ads are everywhere. Meanwhile, digital ads are learning your lifestyle and following you around the Internet. And don’t forget the hundreds of emails you receive each day, many of them ads or business propositions. Even social media is filled with sponsored posts
A blank canvas is a beautiful thing, but when it’s time to start creating your brand, ad campaign or marketing materials, we don’t necessarily want to go straight from blank canvas to first iteration.
When we decided to attend the 2017 New York City Small Business Expo, decided we would to go all in and make it truly worth our investment. With thousands of people attending and hundreds exhibiting, how would we stand out?