In “ancient times”–circa 1990–there was no such thing as a company website. Today, a website is a prerequisite for any business in any industry, from mom-and-pop restaurants to industrial manufacturers and everything in between.
A recent study revealed that websites are a top source of B2B leads aside from personal connections and referrals. Yet, an astounding 80% of respondents believe their corporate website is underperforming. Why the disconnect?