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Press Releases and SEO

If you’ve read the other articles on this site, then you know that the inclusion of up-to-date, keyword-optimized content is a leading way to get visitors where you want them – on your site.

For that reason, press releases can play a starring role in a well-designed online marketing strategy. By nature current and relevant, they’re easy to implement and often catch the eye of the major search engines.

If You’ve Got It, Flaunt It
Did you recently land a new and noteworthy client? Make an important new hire? Develop a new process or product with relevance in your line of business.

Post a press release!

The major search engines, including Google, Yahoo!, and MSN use complicated algorithms to determine the placement of sites within results lists. Although the specific formulas are kept top secret, we do know that sites which frequently post new and relevant content are awarded.

Be a Trendsetter
By their very nature up-to-date, press releases are nonetheless a missing component in many a well-meaning web marketing strategy.

Of course, it’s important to optimize your releases if you want them to have a beneficial impact on your search engine rankings. As with the rest of your content, carefully select keywords and then include them as often as possible – though without sacrificing meaning or clarity.

Believe it or not, the search engines have ways of discerning “real” content from giant lists of keywords used with little or no context. In other words, posting a list of search terms isn’t going to get you anywhere.

Submit Releases to Other Sites
Along the same lines as link-building, getting releases about your company posted on other sites can also help boost traffic to your own. If you’ve achieved something of significance within your industry, send releases to trade journals (and websites), local press, and other venues that might be interested.

The Bottom Line
Regardless of how you choose to implement it, making press releases a part of your online marketing strategy can have a definite impact on your results. So think like an online marketer. If you have something relevant to say, say it – and use the best keywords possible when you do so!

Need the Help of an Expert?
Since 1997, we have created and serviced more than 200 websites for our clients. With expertise in search engine optimization, pay-per-click management, keyword selection, content development, and web-traffic monitoring, we’ll bring your website to the next level of effectiveness.

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