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Do You Know Your SEO?

If you’re in business, chances are that you have a website – and if you don’t, you probably should. Whether you have a service- or retail-based company, customers will be searching for you online. Even more will find you online…if you know your SEO, that is.

What’s SEO?
SEO stands for search engine optimization, and in an online marketplace dominated by major search engines (such as Google, Yahoo!, and MSN), it’s vital to the health of your site.

Essentially, search engine optimization improves your rankings when people look up a term related to your industry in a search engine. For instance, let’s say you run a landscaping business in NJ. If a consumer types “New Jersey landscapers” into Google, the level to which you optimize your site will, in large part, dictate your placement within the results.

Wondering how high you need to be in the list? Consider this statistic, recently cited in the Wall Street Journal®: “Studies show that Web users predominantly click on the top four results for any particular search, and then move on.”*

That’s what makes SEO so important.

How It Works
Effective search engine optimization is a multifaceted and ongoing process. That being said, the major components of an effective SEO strategy include:

* The selection of keywords and phrases, and their consistent use throughout your site
* Strategic keyword purchases that enhance your results with the major search engines
* The development of robust, relevant site content that incorporates those keywords
* Smart online ad purchases that improve site visibility (for example, pay-per-click ads)
* Setting up links to your site from trusted partner sites and directories

Your Pathway to Improved Web Traffic
With so many businesses creating websites – from copy centers and coffeehouses to landscapers and retailers – SEO will go a long way toward boosting your ability to edge out the competition. The good news is that you don’t have to be a technology wiz to get in on the game. Simply crafting a website with the right keywords and investing in affordable online marketing will improve your site traffic and help you court new business in the process.

Need the Help of an Expert?
Since 1997, we have created and serviced more than 200 websites for our clients. With expertise in search engine optimization, pay-per-click management, keyword selection, content development, and web-traffic monitoring, we’ll bring your website to the next level of effectiveness.

* Spoors, Kelly K. "In Search of Traffic." Wall Street Journal 30 April 2007: R1+.

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