We’ve been helping clients develop marketing plans for decades. I can tell you, without a doubt, businesses with well-defined marketing plans always do better than companies without one.
Want some specifics? Here are 7 reasons why marketing consulting can improve your business.
1. It’s a key part of a solid business plan
The first one is obvious. If you don’t know where you want to go, how will you know when you get there? Or if you’re on the right track?
Start a business without a clear plan and you won’t get very far. Qualified advice can help you lay out a strategy for success with clear goals and strategies to achieve them.
2. Learn from others’ mistakes and successes
Now this is a big one. Learning what methods worked in the past (and which ones didn’t) gives you a big advantage. It can save you a lot of time, money and frustration.
Your consultant has likely worked with businesses in your industry before. Why not find out what’s been successful?
3. Set a realistic budget
One common mistake clients make is starting out with too small a budget.
People aren’t aware of your business yet. Spending more upfront helps to establish your name. Once you’re properly branded, you may be able to scale back to maintain that image. It pays to know if your efforts are big enough or if you’re simply throwing money away.
4. Develop a strong brand
Many businesses make the mistake of not looking far enough into the future —like putting a town into your name, then struggling with identity as you expand geographically.
Marketing consulting services can help you craft your business ideas into a compelling brand image that customers pay attention to and stands the test of time.
5. Help define your target audience
Clearly defining your target audience has never been more important.
Target marketing eliminates the need to do broad based (and less effective) advertising, which boosts your chances of finding and converting more prospects.
6. Understand different media
There are countless media outlets you can use to market your business. Knowing how each works and the benefits and limitations that comes with them is a huge step in improving your marketing strategy.
Marketers can help you determine which outlets would work best for your particular message.
7. Help you stay on budget
Besides recommended budgets, marketers can recommend the most effective strategies that stay within the confines of your budget.
This can be extremely useful if you are an established business with set budgets or just starting out with limited resources.
In short, don’t be afraid to seek help. Good marketing advice is as valuable as sound financial planning, legal counsel and logistics.