There was a time not too long ago when it was a bonus if a website or email functioned properly on a mobile device. Now, mobile friendliness is absolutely essential in any marketing plan. As we speak, Google itself is switching its index from desktop to mobile-first (meaning search rankings will soon be decided by the mobile versions of web pages).
We don’t feel the need to convince you that mobile is the present and future of marketing, but we also know that many agencies will tell you these types of things without giving real-world context. So, here are five pieces of research that drive home the importance of a mobile mindset.
“Nearly 2.6 billion people–over 1/3 of consumers worldwide–will use smartphones by 2018.”
If your website isn’t mobile-friendly, you are alienating a large portion of the planet, plain and simple.
“40% of mobile users will abandon a page that takes longer than 3 seconds to load.”
Mobile responsiveness helps to optimize your website for mobile page load time. Without responsive design, mobile devices will try to load the clunky desktop version of your website. As viral YouTube sensation Sweet Brown said, “Ain’t nobody got time for that.”
“75% of Americans admit to bringing their phone to the bathroom.”
– Convince & Convert
Bathroom talk is always awkward, but we couldn’t ignore this stat, because it illustrates our unified obsession with our mobile devices. We all know we’re addicted, and we’re all okay with it. Even with light-as-air laptops on the market, bringing a computer into the bathroom will never be socially acceptable.
“70% of mobile searches lead to online action within an hour.”
– Convince & Convert
Many businesses–especially ones that market to other businesses–can’t and don’t measure mobile conversion rates with the same magnifying glass as those in e-commerce and retail. However, mobile is still a notable conversion machine across the board. Think about it: if someone is searching for you or reading your content on their mobile device, they’re probably in a state of need and/or impulse.
“One of our clients has seen a significant increase in mobile vs. desktop users–from 53% in 2015 to a whopping 71% in 2016–thanks to mobile friendliness.
– Netwave Interactive
For a marketing agency, discoveries like this are the reason we love what we do. Our mobile-focused online advertising, email marketing and SEO efforts continue to pay off for one of our largest merchant clients.
It’s time for your business to clearly cater to the vast mobile audience out there, and we’re here to help. Give us a shout so we can evaluate where you stand and offer our recommendations.
What Going Mobile Really Means
It’s one thing to have a mobile friendly site. It’s quite another to have a mobile user-friendly site.
A mobile friendly site typically stacks each page element on smaller screens. But what about the “Contact” form that facilitates conversions? That tends to be pushed to the bottom, requiring excessive scrolling to get to the call to action. And how about the navigation? That’s normally way at the top, so even more scrolling is needed to find another page.
A user-friendly mobile design, on the other hand, takes the smaller screen into account. The “Contact” page is always available through a button that remains locked at the bottom of the screen. The call to action is always visible. The navigation bar is anchored at the top. Scrolling is minimized, while user experience is maximized.
It’s time to not only go mobile, but consider that most of your customers and prospects have already gone mobile. Consider building a new site that takes their usage habits into account and you’ll be rewarded. Contact Netwave Interactive today to get started on your mobile-optimized website.